GenCell. The white paper discusses hydrogen-based fuel cell technologies and why fuel cell power solutions can be an excellent source of backup energy. Aging electrical grids in many parts of the world make a steady supply of electricity imperative for our always-connected lifestyles and businesses. In 2015, grid failures cost an estimated USD 110 billion to the US economy. For companies in the utility, telecom, homeland security, healthcare and niche industrial markets, the high business costs of electrical failure necessitate backup power solutions that are reliable and easy to operate. Fuel cells are a hot topic and the publication of this white paper is designed to educate the market about fuel cells in general and to highlight the benefits of our alkaline fuel cell solution for backup energy.