WIKA has expanded its presence in North Africa by establishing a new subsidiary in Casablanca, Morocco. Since 11 December, the manufacturer of measurement technology is supporting its existing customers across the Maghreb region from this location, while also driving its sales activities. This move forms part of WIKA’s strategy to operate with agility worldwide through local facilities. By being closer to customers and partners on site, the company aims to process orders even more efficiently and deliver the highest level of service.
“The opening of the subsidiary in Morocco marks an important milestone in our regional growth strategy,” says Marcel Frei, Senior Vice President South Europe at WIKA. “Our local presence enables us to offer customers even more flexible, personalised support and to strengthen collaboration with regional partners. All of this increases WIKA’s visibility in North Africa – and helps us to unlock new market potential.”
