The Added Value of the Show Is Generated by the Cross-Industry Interaction of Technologies

PCN Europe spoke to Hubertus von Monschaw, Global Director Trade Fair and Product Management HANNOVER MESSE at Deutsche Messe AG, about the current challenges facing the industry and HANNOVER MESSE 2024.

  • Pictures: Deutsche Messe
    Pictures: Deutsche Messe
  • Hubertus von Monschaw, Global Director Trade Fair and Product Management HANNOVER MESSE at Deutsche Messe AG,
    Hubertus von Monschaw, Global Director Trade Fair and Product Management HANNOVER MESSE at Deutsche Messe AG,

PCN Europe: The theme of HANNOVER MESSE 2024 is "Industrial Transformation - Energizing a Sustainable Industry". How can the event specifically help trade visitors achieve climate and efficiency targets of their organisation?
von Moschaw:
HANNOVER MESSE focuses on themes such as automation, digitalization and electrification to drive a climate-neutral and competitive industry. The event provides guidance to visitors interested in these topics. Hall 13 specifically highlights the hydrogen industry, with a focus on green hydrogen produced through renewable energy sources like electrolysis. This offers a climate-neutral alternative for industrial applications. Automation technology is a core aspect of HANNOVER MESSE, catering to the growing demand for precision, efficiency, and data transparency in production and business processes. The exhibition will feature a wide range of solutions from exhibitors, including robotics, drive technology, sensor technology, AI, cloud, and control technology, encompassing both compact sensors and complex automation solutions.

PCN Europe: The idea of Industry 4.0 was born in Hannover almost 15 years ago. What do you think will be the focal points for HANNOVER MESSE and its exhibitors in 2024 to concretely advance these ideas?
von Monschaw:
HANNOVER MESSE has played a key role in ensuring that the Industry 4.0 concept has become established, leading to even more efficient and flexible production. The next major goal is now a shared data room: Manufacturing-X. Business, politics and science have thus launched a joint initiative. Companies should be able to use data confidently and jointly across the entire production and supply chain. This will enable digital innovations for greater resilience, sustainability and competitiveness.

PCN Europe: Software topics have become increasingly important in recent years. This is further emphasised by topics relating to the possibilities of generative AI for product development and production. How and where can trade visitors find out more about these topics in particular?
von Monschaw:
On the one hand, of course, with our exhibitors, but we are also organizing an AI Day on the Industrial Transformation Stage in Hall 3 on the Tuesday of the trade fair. Our partners from the Industrial AI Podcast are designing the program. AI in industry is more than just a huge language model and poses special challenges. Use cases will be presented and best cases discussed on the stage.

PCN Europe: The event is always characterised by its comprehensive and informative conference stages. What will be the focal topics this year?
von Monschaw:
We are creating a varied and exciting program on our main stages. On the Industry 4.0 stage, experts will present the latest trends and innovations – from the administration shell to OPC UA, machine learning, cloud and edge computing to data rooms. The Energy 4.0 Stage will focus on topics relating to an energy-intelligent, climate-friendly and sustainable future, the Tech Transfer Stage is the communication and competence platform for the discourse between science, business and politics, and the Industrial Transformation Stage focuses on the trend topics of HANNOVER MESSE across all sectors.

PCN Europe: Norway is the partner country of HANNOVER MESSE 2024. What impetus can this partnership generate?
von Monschaw:
Norway will be presenting itself at HANNOVER MESSE as an innovative and reliable energy partner. The partner country's motto is "Norway 2024: Pioneering the Green Industrial Transition". This underlines Norway's goal to play a key role in the development of solutions in the field of renewable energies, carbon-neutral production and the digitalization of industry. At the "North Sea Energy Hub" conference on April 23, politicians and experts from Norway and Germany will discuss the energy transition with a focus on political conditions as well as technological developments and applications.

PCN Europe: In your opinion, what should every trade visitor have seen before travelling home?
von Monschaw:
HANNOVER MESSE is unique with its wealth of innovations. It is impossible for me to see everything, but I can only recommend that all visitors take the time to visit the trade fair and think outside the box, because the cross-industry interaction of different technologies is what makes HANNOVER MESSE so special.

PCN Europe: Thanks for these insights!

Would you like to come and see for yourself? Click on the link to register for a free trade visitor ticket for HANNOVER MESSE 2024 on the fair website.